The Empirical Examination of  Corporate Rebranding  and Trademarks project’s long run objective aims to analyze the trademark revision activities of public traded companies in America and answer the following questions:

  • What kind of companies are engaged in name rebranding?
  • What factors motivated these activities?
Trademark Rebranding - Fall 2022 Discovery Project

 

Term
Fall 2020
Topic
Industry/Economics
Featured
Off