Free communication has changed the world, including the expectations and work and play. The class begins with the two data revolutions­­- the first about passively collected clicks on the web, the second about actively contributed data, as platforms like Facebook empower individuals to contribute a variety of quantitative and qualitative data (transactions, social relations, attention gestures, intention, location, and more.) With active student participation, we explore the far­-reaching implications of the consumer data revolution for individuals, communities, business, and society.